MTM Program: It’s a Wrap for 1st Sem, AY 14-15

Final exam submitted! It’s officially semestral break for me. I’m so glad the sem is over! Too many requirements to complete to think that I only took 2 subjects this sem. I can’t imagine if there were 3. Anyway, no matter how toxic it was, there were relevant lessons learned so that is something to be thankful for.

One subject I took was on Legal Aspects of Technology Management. And yes, this deals with all the laws around Intellectual Property, taught by a lawyer, the same one who established the IPO in the Philippines. I was intimidated at first but turned out she’s cool and so I immensely enjoyed her class despite all the legal jargons! So much so that my evaluation of her contains this: “She is well-versed and very passionate of her field. She shares true stories to relate to the topics so it becomes easier to understand the lesson, especially for someone who doesn’t have Law background. Thank you, Ma’am! Ma-mimiss ko ang mga totoong chismis mo! At ang pagtawag mo sa amin ng “children” especially if we are too focused about being great and seem to forget other essentials in life. :)”

MTM Program: Automatic Fare Collection System (AFCS)

For our Marketing Plan, we decided to use the smartcard (contactless card) that will replace the magnetic cards we use in the MRT 3, LRT 1 and LRT 2 once the Automatic Fare Collection System (AFCS) is implemented as our product.

Some things that I learned about the project.

  • This is a Public-Private Partnership (PPP) project that was awarded to AF Consortium early this year, first for 2014.
  • Consortium is a group of companies that partner together for a project. A stands for Ayala and F is First Pacific. First Pacific is the parent organization of Metro Pacific Investments Corporation (MPIC).
  • It is notable that although Ayala and MPIC are competitors in the telco industry, they joined forces for this project. Business is business.
  • The PPP website is a good reference to all PPP projects.
  • AFCS aims to have a smartcard that can be used in all rail systems in the metro (both current and future extensions) and eventually expand to other transports like buses and cabs and also partner with retail establishments.
  • Most of the requirements in the invitation to bid document are based on standards defined by the International Organization for Standards (ISO). This means that the technology to be implemented here would be the same as those in other countries (i.e. Hong Kong, Singapore, etc.) Finally a taste of 1st world hehe. Side note:when we visited HK in 2011, I was so amazed with their rail system and since then wished that we have the same here. I hope that with this project, it will be the start of a better rail system for us.
  • Government’s requirement is that there should be no supplier lock in. Good. No monopoly.
  • Part of the consortium is Octopus Transactions Limited, the same company handling HK’s smartcard requirements.
  • A standard AFCS architecture can be summarized in 5 levels (starting at Level 0). Level 0: smartcard, Level 1: turnstiles; Level 2: station systems; Level 3: Line systems; Level 4: Central system (where all systems meet).
    Looking forward to be able to top up in other retail establishments aside from the rail stations! More convenient, less lines in the stations!
  • Demographic dividend is an instance where young people are starting to enter the workforce, which in most countries signal stronger growth because they can work and spend more. (learned about this while researching for environmental factors for the AFCS project)

It was a challenging paper to write but it’s good to get some bonuses such as learning about industries that’s outside of my profession. Crossing my fingers that AFCS will be implemented by 2015, as targeted by DOTC and LRTA. It would be nice to be migrated to this system at the soonest possible time!

Aahhhh, now that we’re done with this paper (writing and reporting about it), I am just left with 2 take home final exams before the semestral break. Can’t wait! One more week!

MTM Program: The Dilemma

The event: midterm exam for Technology Marketing and Commercialization
Scope: Chapters 1-9 of the reference book
Study strategies:

  • Read the book and the prof’s presentation slides
  • Write down notes (do not encode) for better memory retention
  • Reduce sleeping hours to study longer

Next scenes: exam proper.

Prof lets us place our things in front, hands over the exam questions and gives the go signal that we can start.

Me: read the instructions, then the questions. Stared at it, read again, stared-read. Repeat for 10 minutes (or more). Take deep breaths while in my head I’m already screaming “anong sagot sa mga ito?”. Heart starts to beat faster (because I don’t know the freakin’ answer to the questions!!!!). Me doing pep talk with myself to calm down as I try to recall the possible answers to the questions. Pampalubag loob. There were at least 2 questions that I’m sure of the answer. But, these are just 2 questions out of the 7 so it’s not even 50% yet!

After an hour: I was already tempted to submit my paper because what’s the point? I don’t know what else to write hahaha! But then, I stayed a little longer and tried harder to recall our other topics.

After 2.5 hours: I give up. Time to stop pretending and submit hehe.

After exam scenes with some classmates:
“Alam kong alam mo yung sagot sa #1 kasi part mo yun sa report. Wag mo nang sabihin please!”
“Buti na lang di ko na pinagpabukas pa ang exam kasi ganito rin lang pala! At least I did not prolong the agony.”
“Ano yun????!!!! Anong mga sagot don???!!!”
“Ayaw ko na munang tignan notes ko!”
“Hahahahaha! Hahahahaha! Hahahahaha!” Yes, dinaan na lang sa tawa ang lahat.
“Tara kain na tayo. Ni-look forward ko yung pagkain don eh!” (a classmate and I agreed to eat at some resto near our place after the exam)

On the way home, still thinking about the exam. Biglang bumulong ng “yamot, may wrong spelling pa ako!” Hahaha!

Syempre pag-uwi sa bahay, di ko matiis at chineck ko notes ko. Lahat ng sinagot ko after the first hour, sablay na hahaha! Siguro di na alam ni Sir kung iiling ba sya, tatawa, mayayamot o kakamot na lang ng ulo sa mga sagot ko hehehe.

So anyare? I don’t know. Best effort yung pagrereview ko dito. Itong subject na ito ang pinaglaanan ko ng matagal sa pagrereview. It’s just that there are so many concepts even in one chapter (so imagine all the 9 chapters) that it’s hard to remember everything. Plus maybe, my note taking wasn’t that effective still. Or maybe, I need to read the book a hundred more times to remember half of the concepts. Kung dito, ganito na, paano pa ang comprehensive exam! Waaaahhh!!!

The dilemma? Di man lang ata ako makaka-experience na ng kahit isang UNO sa grad school! Amp! :p

Huwell. On the flipside, at least the exam is over and I can sleep longer tonight! Time to move on to all the paper writing stuff!

P.s. Dear Sir, pwede po bang sa final exam, take home na lang parang nung R&D subject dati? Pa-Christmas mo na sa amin hehehehe!

MTM Program: Sector Study Report…Check!

rbYey! One down, more to go! I didn’t realize how much this paper stressed me until after our report when I finally was able to breathe normally and feel happy and light despite close to hibernating! LOL! I don’t understand why I was tense the whole day when I’m not usually like this. Maybe because we were so traditionally corporate looking with our attires! I had to wear blazer just to have the required look but I am not used to it since it’s not my normal. Anyway, I’m just glad it’s over! Time to get some sleep and start preparing for midterm exams before going back to working on another long group paper! Whew!

MTM Program: Franchising

Part of the requirement in our Technology Entrepreneurship class is to submit a reaction paper based on an article. Here’s mine on Franchising, the one that got the highest grade so far.

Franchising is one way of doing business especially for people who would like to start a business but would need guidance most especially in the beginning because a potential franchisee can leverage on the well-formed and established brand and operating system of the franchiser.

It is good to know that in the Philippines, there are official and legal organizations related to franchising focusing on guidelines in doing franchising in the country. In the recent years, there are also many events related to franchising. When used the correct way, this gives Filipinos more options on income opportunities. From a 2012 article, the PH franchising industry was the world’s 3rd in terms of jobs created, next to the US and Japan, and the 10th in the world in terms of revenue. With the ASEAN integration in 2015, it opens a wider footprint of needs creation and market opportunities regionally and then eventually, globally.

However, like anything else in life, the success of the franchisee depends on the effort he puts into the business. First, having a mentor in the form of the franchiser doesn’t give the franchisee the license to just rely on the franchiser. The franchisee should put as much effort in learning the ins and outs of the business until he has acquired the required skills in operating the business and keeping and improving it to meet its targets and goals.

I also think that it takes time to establish a franchise, contrary to what most advertisements on franchising imply. Before even jumping into the bandwagon, the franchisee should be equipped with the appropriate training and game plan before going on full-blown operations. In this way, unnecessary risk can be avoided. Of course, the time it takes for the preparation should be reasonable so that we don’t lose opportunities as well.

Lastly, I strongly agree that more than the profits, one should go into franchising because he believes in the mission and vision of the franchiser. Being aligned at this level would help both in focusing on the things that to be done to achieve the common goals. And although the franchiser is the one establishing the brand and the operating system, it would also be helpful if the franchisee is able to provide constructive feedback to the franchiser, given that one of the franchisee’s roles is to market the brand and operating system, hence, he has closer ears and eyes to the perception of the customers.

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